university visual brand

University visual brand.

The university visual brand has been and continutes to be an evolving reflection of Emory.  

The responsibilities of brand management is to supply resouces, be a voice for the history of the visual brand strategy, work toward consistency, and to collaborate with the diverse entities and individuals of the community.

The identity website content offers an overview of the identity system and brief information on general guidelines to the community's specific needs. Some of these guidelines include: general logo use, what are the primary logos, event graphics, athletics identity, merchandise review, co-branding, and multi-institutional branding.

http://identity.emory.edu/ 


Branding is a collaboration, so along with a group of communication specialists who discuss university identity. The brand manager's collaboration extends to individuals in the schools, athletics, development, marketing, information technology and campus life.